The legalization and use of Cannabis for medicinal and recreational purposes in many countries today have really made the cannabis industry a big market. According to Statista, legal recreational cannabis sales in the United States are projected to be $37 billion by 2026.
For brands and marketing managers, one of the vital aspects of marketing cannabis is the packaging. There is different cannabis packaging, but choosing the right one can be difficult.
To make this easier for brands and marketing managers, we covered the factors to consider when choosing cannabis packaging. Let’s take a look at some of them:
#1. Regulations
Regulation is one of the most important factors to consider when choosing cannabis packaging. Every state has different strict rules of what can and cannot appear on cannabis product packaging, irrespective of whether the cannabis product is for medicinal or recreational use.
Therefore, when choosing cannabis packing, it is vital to know and abide by your state packaging regulations, such as:
- Child-resistant packaging
- State-required THC levels
- Tamper-proof packaging
- The packaging, not including anything that is appealing to kids
#2. Cost
When choosing cannabis packaging, it is also necessary to consider the cost. While cannabis packaging is vital for your brand, it should not cost more than your profit. Always go for affordable packaging and, at the same time, stand out from that of your competitors.
Additionally, it is necessary to consider how packaging can affect shipping costs. The heavier the material, the more expensive the shipping will be.
#3. User Experience
The size of packaging has a significant impact on user experience. Knowing how and when your customers will use your product will help you determine the type of packaging you will go for.
For instance, if your product is for a person constantly on the go, you might want to think about making it small enough to fit in their pocket or bag. On the other hand, size and design might not matter as much if your product is something they will only use at home. Basically, keep storage and convenience in mind when choosing cannabis packaging.
Conclusion
Putting the above factors into consideration will indeed help you to choose the ideal cannabis packaging.